Resume

Hy-Vee, Inc.

Grocery Retailer | West Des Moines, IA | 10.5 years

Senior Vice President, Brand Image, Creative Director | Oct. 2022 – Apr. 2025 
• Led a team of creative talent (graphic designers, UX designers, video editors, content creators) across various disciplines
• Created and fostered a goal-oriented team culture of collaboration, accountability, and professional growth, developing and lifting many on my talented team to promotion and great success
• Worked closely with leadership to re-frame the definition of “value” for the customer, from beyond just low prices to a more solution-focused suite of offerings (quality, selection, convenience, service)
• Consulted directly with executive stakeholders (CEO, CMO and others) to align the company’s business goals and objectives with customer needs and final creative solutions
• Managed a multi-million dollar annual creative production budget and ensured projects were delivered on time and within budget
• Executed daily/weekly traffic-driving creative assets while also prioritizing strategic and future-focused initiatives that impacted long-term consumer behavior
• Leveraged customer segmentation data to define specific, more granular, high-spend-potential audiences to engage
• Partnered closely with internal and external creatives, providing creative direction to ensure company brand consistency

Vice President, Brand Image, Creative Director | August 2021 – October 2022
• Developed and executed a comprehensive brand guidelines for Hy-Vee and its subsidiaries
• Managed the creative process from concept to delivery across all platforms
• Oversaw creative output across all marketing channels (digital/social media, email marketing, direct mail, and content marketing)
• Produced video assets for brand TV, paid digital and social media (concept, attended video shoots, edit suite, reviews)
• Stayed current with industry trends and best practices in design, communications, and digital media.
• Gained a fluency for working with tech and UX teams, along with the power of balancing form and function in the digital space
• Presented creative with clarity to executives, including the CEO

Group Vice President, Creative Director | April 2021 – August 2021

Assistant Vice President, Advertising Creative | June 2020 – April 2021

Director, Advertising Creative | September 2017 – June 2020

Senior Graphic Designer | September 2015 – September 2017

Graphic Designer | September 2014 – September 2015

Meyocks

Branding & Marketing Agency | West Des Moines, IA | 2 years 

Art Director | September 2012 – September 2014

Hy-Vee, Inc.

Grocery Retailer | West Des Moines, IA | 10.5 years

Senior Vice President, Brand Image, Creative Director | Oct. 2022 – Apr. 2025 
• Led a team of creative talent (graphic designers, UX designers, video editors, content creators) across various disciplines
• Created and fostered a goal-oriented team culture of collaboration, accountability, and professional growth, developing and lifting many on my talented team to promotion and great success
• Worked closely with leadership to re-frame the definition of “value” for the customer, from beyond just low prices to a more solution-focused suite of offerings (quality, selection, convenience, service)
• Consulted directly with executive stakeholders (CEO, CMO and others) to align the company’s business goals and objectives with customer needs and final creative solutions
• Managed a multi-million dollar annual creative production budget and ensured projects were delivered on time and within budget
• Executed daily/weekly traffic-driving creative assets while also prioritizing strategic and future-focused initiatives that impacted long-term consumer behavior
• Leveraged customer segmentation data to define specific, more granular, high-spend-potential audiences to engage
• Partnered closely with internal and external creatives, providing creative direction to ensure company brand consistency

Vice President, Brand Image, Creative Director | August 2021 – October 2022
• Developed and executed a comprehensive brand guidelines for Hy-Vee and its subsidiaries
• Managed the creative process from concept to delivery across all platforms
• Oversaw creative output across all marketing channels (digital/social media, email marketing, direct mail, and content marketing)
• Produced video assets for brand TV, paid digital and social media (concept, attended video shoots, edit suite, reviews)
• Stayed current with industry trends and best practices in design, communications, and digital media.
• Gained a fluency for working with tech and UX teams, along with the power of balancing form and function in the digital space
• Presented creative with clarity to executives, including the CEO

Group Vice President, Creative Director | April 2021 – August 2021

Assistant Vice President, Advertising Creative | June 2020 – April 2021

Director, Advertising Creative | September 2017 – June 2020

Senior Graphic Designer | September 2015 – September 2017

Graphic Designer | September 2014 – September 2015

Meyocks

Branding & Marketing Agency | West Des Moines, IA | 2 years 

Art Director | September 2012 – September 2014

TECHNICAL PROFICIENCY

Adobe Creative Suite
llustrator
InDesign
Photoshop
Figma
Monday.com
Brandfolder
Sprinklr
Microsoft Office Suite
Apple Keynote

SKILLS

Creative Direction
Graphic Design
Package Design
Video Production
Brand Strategy
Social Media
Content Strategy
Promotional Marketing
Product Launches
Trade Shows
LIVE Events

EDUCATION

Iowa State University
BFA in Graphic Design

AWARDS & RECOGNITION

2021 Chairman’s Above & Beyond Award Hy-Vee

2021 GenNext Rising Star Award
Progressive Grocer

2019 Top Women in Grocery Award Progressive Grocer

2018 Leadership Above & Beyond Award Hy-Vee