Mega Ad
Project Overview: These were month-long catalogs featuring seasonal products, recipes and ideas. While these ads drove additional customer trips, they also served as a tool for store management to merchandise around. The visual content was also repurposed across digital and social platforms, making our creative budget dollars stretch further.
Big Holiday Food Book
Holiday Home & Gift Sale
Holiday Home & Gift Catalog
Holiday Home & Gift Catalog
Digital Agency RFP Materials
Project Overview: In an effort to evolve into a digital-first company and brand, Hy-Vee needed a digital-fluent agency. So, we executed an RFP to explore potential partners. In order to set a “no B.S.” tone and cut through any clutter, we approached the RFP materials in an impactful way. Strong visuals and stopping headlines led to a great response from RFP invitees. Every single agency we sent a box to participated, often citing the cleverness of the RFP materials as their reason for reaching out.
Holiday Gift & Entertaining Catalogs
Digital Agency RFP Materials
Project Overview: In an effort to evolve into a digital-first company and brand, Hy-Vee needed a digital-fluent agency. So, we executed an RFP to explore potential partners. In order to set a “no B.S.” tone and cut through any clutter, we approached the RFP materials in an impactful way. Strong visuals and stopping headlines led to a great response from RFP invitees. Every single agency we sent a box to participated, often citing the cleverness of the RFP materials as their reason for reaching out.